A R M I - Marketing. Advanced Research Methods in Marketing Since May 2002, A/R/M/I-Marketing is a member of the Millward Brown International network. This brings to our clients the access to full servicing on the worlds leading advertising and brand equity research tools by Millward Brown.
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We design and carry out marketing research projects, which outputs are successfully implemented in practical marketing activities of our clients.
Millward Brown is one of the worlds top 10 market research organisations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. The company provides research-based consultancy on both traditional and e-brands, and for both local and multi-national clients.
NEWS COMPANY ARTICLES TECHNIQUES
December 18, 2013 / Announcement of joint venture Millward Brown ARMI-Marketing
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August 24, 2013 / Brains Don’t Lie
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April 05, 2013 / ISO 20252:2012 certification
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September 06, 2012 / Is the value of your category or sector on the rise?
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Company A/R/M/I-Marketing is specialized exclusively in custom-tailored research and does not conduct omnibus, syndicated or other multi-client studies. Our consulting experience of working in one team with the clients and their advertising agencies lets us design and carry out research projects, which outputs are successfully implemented in practical marketing activities.


Russia
Office #207, 2k12, 3rd Yamskogo Polya St., Moscow 125040
tel./fax (+7 495) 258 6914,
258 6915
E-mail: mail@armi-marketing.com

Ukraine
39 Nizhniy Val St., 3rd floor, 04071 Kiev, Ukraine
tel/fax (+38 044) 531 3757,
531 3762
E-mail: mail@ua.armi-marketing.com
Consumer Attitudes Matter when it Comes to Brand Loyalty
Google will tell you that the definition of loyalty is “a strong feeling of support or allegiance,” but the most influential recent work on the importance of loyalty in brand building focuses almost exclusively on behavioral loyalty (frequency of repeat purchases), with little reference to what people feel.
Three things every retailer needs to know about search marketing
There is a lot more than click-through rate to understanding the impact of search.
Better product or better brand.
Is it really a choice?

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We have a full suite of research techniques available to assist our clients in the most effective way:

 

- The world's most renowned brand and advertising research methods by Millward Brown

- Our own methods, solutions and approaches in areas ranging from concept and product testing to pricing research 


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